The post below comes to us from Arctic® apples an #IFBC18 sponsor. You can meet representatives from Arctic® apples in New Orleans from August 24 through August 26 by registering here. We hope to see you there!
You’re a foodie. Let’s face it, that’s exactly why you’re attending the International Food Bloggers Conference and exactly why you’re already thinking about dinner while eating breakfast. We completely agree – there’s nothing quite like fresh tasting food that takes your taste buds on an adventure. But despite all that delicious food that we can’t get enough of, have you really come across anything on your plate that takes it to the next level? Food that not only tastes great but can help make a difference? A new generation of food that is breaking through barriers, offering innovative solutions and changing the way we think about feeding the world? We have – let us introduce you to our nonbrowning Arctic® apples.
Arctic® apples have a nonbrowning trait that prevents them from browning when they’re bitten, sliced or bruised. Apples typically brown from an enzyme called polyphenol oxidase (PPO) but using an innovative biotechnology-based approach we use an apples’ own genes to silence the production of PPO. As a result, Arctic® apples have too little PPO to generate experience superficial browning while still being just as healthful as their conventional counterparts. Pretty cool, right? What’s even better is how this trait can help prevent unnecessary food waste. Over 40% of apples are wasted and Arctic® apples offer a solution to reduce those numbers through every segment of the supply chain. The technology can also help boost apple consumption in general, as I think anyone with kids can relate to how hard it is to get them to eat an apple that has turned mushy and brown. Heck, even adults don’t want to eat them.
Undoubtedly, one of the biggest challenges we face, at our company and within the whole agricultural biotechnology industry, is the misinformation out there regarding biotech foods. There are many misconceptions about biotech and that often come simply from lack of familiarity and a fear of the unknown, despite being some of the most studied foods on the planet. That’s why we’re excited to be a sponsor of the International Food Bloggers Conference this year, so that you can get to know us and discover the benefits for yourself! You’ll have the opportunity to try our new Arctic ApBitz™ dried apple snacks and taste the difference of a healthy and convenient snack that requires zero preservatives. We’re looking forward to meeting you and hearing your ideas about creating healthy nonbrowning apple recipes, as well as, discussing potential partnerships to further the important conversation surrounding biotech foods.
Ag-biotech in general has the potential to not only boost product appeal and reduce waste, but it can also reduce water use, pesticide application, and overall production costs while increasing yields and improving lives. If we can all embrace the technology that will aid us to efficiently and sustainably produce the food we need to feed this planet we can make a powerful positive impact on both environmental sustainability and people around the world. Now that sounds like something to blog about!
