The enticing post below comes to us from Margaret Andrews who will be conducting the “How to Write a Scroll-Worthy Blog Post” breakout session at 10:05 a.m. on Saturday, September 30th. (Hint: Read through – she’s looking for volunteers!) Looks like some great takeaways are in store for our IFBC17 attendees. Not yet registered? There’s still time!
How to Write a Scroll-Worthy Blog Post
Have you ever searched the interwebz for a hot, drippy, chocolate cricket cake recipe? And when you click over to Stanley’s Cricket Yummies blog post, do you skip through the part where Stanley talks about what he did over the weekend because it’s just a bunch of blah blah blah, diving into the minutiae of cricket mating habits and gestation periods because ain’t nobody got time for that and you just need the dang recipe already?
OMG, me too!
So, what makes you think people aren’t doing the same thing on your blog posts? Strangers skimming and skipping like a pig-tailed five-year-old to get to the good stuff.
And what about your so-called friends who fly their way through your precious paragraphs to pick up just enough key phrases to leave an obligatory comment to make it look like they read your blog?
What if what you write is kind of…boring? GASP! WHAT?
The truth is, if you don’t have the tools to grab your readers from word one, take them along through an irresistible and engaging story and leave them with a vivid picture that will stick in their heads the rest of the day, you may never see them again. Especially first-time visitors.
You want readers to come for the recipe (or whatever SEO keywords brought them over), but stay for coffee and chat. You want them hanging on your every word. You want them to share your post with their friends because your voice stands out from the crowd.
The trick is not just what you say, but HOW you say it. You want to write a scroll-worthy post. And I want to show you how to do that.
In my IFBC session, “How to Write a Scroll-Worthy Blog Post”, you are going to learn how to:
- Hook your audience from the beginning
- Keep them engaged throughout your post
- Put vivid pictures in their minds so that at happy hour that night, they say to Ralph (who is holding two beers because he is a lush), “You know I just read something today about that very thing! It was on this blog called…”
- Wow! They just mentioned your blog! And Ralph clinks his pint glasses down on the bar, splashing bits of Guinness into the nearby bowl of organic raw cashews, pulls out his phone and says, “Can you send me the link?”
- Ralph, whose husband also recently left him, relates to your story and immediately shares it with his sister with the words, “This is exactly what I’ve been trying to tell you!!!” Then he hits your SUBSCRIBE button. Email list plus one – woo hoo!
I will show you the power of words and how you can immediately take action on your current blog posts (and your next ones) to make them more visceral.
You will go back up to your hotel room that night with the urge to edit your last blog post because now you know how make it even better!
Hey, would you mind if I used your blog as one of my examples of how to take a sentence and give it an extra kick? I’d rather use yours than some stranger’s because I like you and I don’t even know that other guy and his Eating My Way Through South America blog.
So, if you’re curious or feeling brave, I would encourage you to submit your blog URL in the comments so I may feature it as an example of exactly how YOU can make your blog posts more scroll-worthy!
Hey! I would love feedback on how to improve my blog posts! Thanks
Hi Levenia! What is your blog URL?
I would love feedback on my blog. I do wonder if there are only so many ways to get excited about chopped salads. My blog is: http://thecaliforniatable.com – thanks for any input!
Thank you, Lisa! I’m looking forward to reading your blog!
Thank you, Margaret – I am very much looking forward to your workshop!… My blog is http://girlmeetssoup.blogspot.com/
Thank you for offering up your blog, Joanie! I’m so excited about this session!
I would love some feedback if you have a chance!… Thank you, looking forward to meeting at IFBC!…
I would love to learn how to make my blog more scroll-worthy! http://www.splendidmarket.com thank you! Emily Heston
Hi Emily!
Thank you for offering up your blog. I look forward to meeting you at IFBC!
This is probably one of the best ways I can get some critical feedback that will help me improve my writing! Here you go! Pick mine! http://myallergyadvocate.wordpress.com
Hi Imei!
Consider yours picked! And thank you for offering your blog. I look forward to meeting you at IFBC!
I would love some feedback on my blog http://www.freshfromoregon.com
Carrie Trax
You got it, Carrie! Thank you so much for putting your blog out there. Can’t wait to meet you at IFBC!
Maybe this is exactly what I need for my blog, and I will be at the conference. http://www.contessagrigia.com
Thanks,
Kimberly
Hi Kimberly! The editor in me wants to say that there is always something you can do to your blog to make it better. Whatever it is! I promise you will take away something from this session! Thank you for offering up your blog and I hope to see you there!
Feeling brave and curious ;). Would love some feedback ….https://savorthebest.com/
Awesome, Dahn! Looking forward to seeing you there!
Hello. I am not attending the conference this year but would appreciate some feedback on my blog http://www.buenprovechoamigos.com. It’s very much in it’s infancy which is the ideal time to get feedback before I get too wedded to a style. I am planing on updating the template, probably this week.
Thanks,
Norida Torriente
buenprovecho@comcast.net
I am always open to feedback on making my blog more engaging. Thank you for the opportunity! Here’s my blog: http://www.confessionsofafoodie.me
Thank you, Ani! And I look forward to seeing you there!
Hi Margaret,
I volunteered at the Sac Bloggers page, and volunteering here, too. I look forward to your session. Here’s my link: http://www.finewinepoet.com
Awesome Eli! Thank you! And I look forward to seeing you at IFBC! I hope you enjoy the session!
Hi Margaret!
I am very much excited to attend your workshop and meeting you. I would be honored if you read my blog and used it as an example how to make it more scroll-worthy. Thanks in advance. Köszönöm. My blog is http://floorcookies.com
Yay! Thank you, Marta! I would be happy to check out your blog! I look forward to seeing you there!
Scroll worthy blog post?!?! Yes, please! http://www.great8friends.com
Looking forward to IFBC and this session!
Scroll-worthy blog post coming right up!!! Thank you, Anna, and I look forward to seeing you at the session!
Hi Margaret! I co-blog with Rita Held. We’d be happy to get your comments on making our posts scroll-worthy! Our mission is short and sweet, practical and simple, because we think there is already waay too much to read out there. We want folks to know our blog as a go-to for enticing simple cooking, especially for recipes they can be successful with.
Thanks!
Hi Rosemary! If you could post your blog’s URL here, I’d be happy to take a peek. And you are so right about there being waaaaay too much to read out there!
Hi Margaret,
I would love to get your feedback on my blog.
http://gastronomama.com/
I’m interested in any feedback as to how to make my posts more scroll-worthy. Thanks for your consideration.
Best,
Janice
Hi Janice! I look forward to checking out your blog and seeing you at the session! Then you can tell me how to pronounce gastronomama! LOL!
Please consider my blog. I write about food allergies and Asian foods, so while I share a recipe, I also talk about food allergies, how to adapt a recipe and relevant information to help readers to be thrive and survive. How do I write about a serious topic in an engaging bit sensitive manner? http://Www.nutfreewok.com thanks!!
Hi Sharon,
I am making a note of your question about serious topics. It is a good one and I’ll be sure to address it! I look forward to seeing you at the session.