This is the second interview with food bloggers who were new to the International Food Blogger Conference but attended last year in New Orleans. We welcome the thoughts of Michelle De La Cerda Nash from The Complete Savorist.
Why/How did you start your blog? Tell us about your brand/ mission.
Michelle: For years I had been asked by family and friends to start a blog. I did, but shortly after starting it, I found myself going through a divorce with an infant. I let it go. A couple of years later I went back to it with a renewed focus and purpose. It’s my goal to help the adventurous home cook and the burgeoning foodie make international cuisine at home by sharing the history of a recipe or the traits of specific ingredients. My blog has led to starting other businesses within and around the food influencer realm.
What were your thoughts and feelings about the conference before you actually attended?
Michelle: That 1) I was getting to check it off my conference bucket list in a bucket list city and 2) I hope I come away with actionable items.
What was your experience like at IFBC?
Michelle: The excursions were awesome! I loved the sessions. I felt like the speakers actually gave real tips and actionable items versus just theory. I’ve attended other conferences over the years and the speakers tell you to do things but don’t tell you how; that wasn’t the case at IFBC.
What would you like to tell food bloggers who have never attended the IFBC but are considering doing so?
Michelle: Do it. There are a lot of awesome conferences to attend. There are even awesome food blogger conferences to attend, but IFBC is worth the investment because of what you will take way from it. There is a genuine sense of support among attendees.