Shireen Yates is co-founder and chief executive officer of Nima. She has been leading a gluten-free diet for the past eight years due to multiple food allergies. After pursuing an MBA from MIT Sloan, she decided to pursue her passion for helping people lead healthier lifestyles by starting Nima. Founded in 2013, Nima is creating greater food transparency that enables consumers to make better health decisions. Its first product is a discreet and portable device that allows consumers to test their meals for gluten in approximately two minutes. The company’s goal is to alleviate the stress around unknown food ingredients, deliver social freedom and make mealtime enjoyable again.
Shireen will co-host the tech session Questions the FoodTech Industry is Asking and How Bloggers Can Answer on Saturday, July 30 at IFBC.