International Food Blogger Conference

This One Fun Idea Can Help Generate Leads Overnight

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The IFBC21 Website + SEO Virtual Summit took place on March 18, 2021. Tai Goodwin, AKA The Quiz Queen, showed us how to increase our lead generation with quizzes. Read on to learn how to create an effective quiz and how you might see success. *This is a quick summary of her talk. You can view the full video session with examples by registering now.*

What’s the one thing? Quizzes!!

Quizzes can help you collect new emails, find out what and how to promote, segment your audience, get to know your audience and so much more! So, how do you create effective quizzes that generate leads? Follow these 6 steps from The Quiz Queen:

1. Set your goal.

Why are you using a quiz? Do you want to promote something? Do you want to segment your audience?

2. Choose your avatar.

Who are you talking to? The quiz will be different depending on your audience. Think about the following:

  • Gender
  • Age
  • Profession
  • Location
  • Salary
  • Diet
  • Hobbies

3. Decide what you are selling.

Maybe you’re selling a product or subscription. Based on your audience’s quiz answers, you’ll know what to promote to specific people.

4. Craft your quiz.

Now, for the meat and potatoes, how to craft your quiz. Follow the steps below (in order!):

  • 4A. Set your scoring/ outcome. The answers your audience receives are the score/outcome.
  • 4B. Craft your questions. Do this after you set your outcome! Design the questions to fit the outcomes.
  • 4C. Write your results. The results are the explanation of the outcome.
  • 4D. Create your follow-up messages. Ideally, automated emails sent after someone takes your quiz with their results and what you recommend they do. Continue the relationship with 5-6 emails after the initial follow-up. Be personal and connect. Don’t let them forget about you!

5. Set up your platform.

You will need a:

  • Landing page platform (don’t send people to your home page!)
  • Email platform
  • Quiz platform (The Quiz Queen, Tai, has reviewed over 15 different platforms. She recommends Interact Quiz Maker)

We are talking about flow. Having each of these platforms will allow a seamless experience for your audience and you.

6. Drive traffic to your quiz.

What are you during currently to drive traffic? If you’re struggling or need some ideas think about the following:

  • Get website viewers added to your list
  • Get social media followers to join
  • Reach out to people you’ve met offline to join
  • Drive traffic with content marketing
  • Use paid ads to drive traffic
  • Partner with colleagues/ peers to cross-promote

Now, let’s put it all together. Your flow will look something like this.

Drive Traffic → Online Quiz → Thank You Page → Email Welcome Message → Nurturing Campaign → Sales Conversation/Offer

 

For the full session with examples register now. To view all sessions from the March 18, 2021, Website + SEO Virtual Summit check out our Agenda Page.

Join us at our next live event! More information can be found on the Virtual Event page.

Advanced Content Marketing for Bold Businesses – Recap

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For the IFBC21 Social Media Virtual Summit on January 15, 2021, we had the awesome brand guru Phil Pallen from Phil Pallen Collective join us to talk about how you and your business can stand out amongst all the competition. This is a summary of his talk. You can view the full video session by registering now.

1. 2021 is a new year. How should you approach it?

James Clear says “Every day, you should try and do something 1% better.” Why? Because it has a compounding effect. That means if you get 1% better each day for a year, you will be 37x better by the end. The trick is how. Phil says you don’t need more information to get better, you need a better strategy.

2. Be experimental.

There is no right or wrong on social media. Different strategies work for different people. “You won’t know what works until you experiment.” This doesn’t mean it will take a lot of work but it will take time. Phil also recommends not hiring outside help. For examples and case studies, register now for the full session.

3. Be consistent. 

A little reminder from Phil: Being consistent is important but it’s not more important than life. Create a balance. Prioritize your mental health.

  • Understand the algorithm and how to create content that is shown in front of more people.
    • Relationship: How well do you know each other? The better you connect directly with people more your content is shown to them.
    • Interest: What content interests your audience? The algorithm gives users content they are interested in.
    • Timeliness: How recent is your post? More recent posts are more likely to be seen.
  • How do you be consistent?
    • Recycle posts. You can turn a photo into a video, you can do a slide show of photos, update an old photo, use #throwbackthursday to repost, etc. Instagram posts don’t have a long life so reuse!
    • Encourage quick and easy engagement. Use Instagram stories or DM to make it easy. Check out Jenny Melrose’s session for more information on how to easily engage your audience in Instagram Stories.
    • Add hashtags and locations for your stories. Some people have access to these features, some don’t. Utilize them if you do.

4. Be intentional.

Phil uses Instagram in many of his examples but he’s not saying to only use Instagram in 2021 but be aware of your time. Realize where your time is best spent. Go on platforms where you can surround yourself with things that inspire you and make you better.

  • Create content that people will like.
    • Research keywords and trends.
  • Plan your content ahead of time.
    • Write it down. Create a template and plan it out for the week. It will help you experiment and stay consistent.

5. More information!

Register now to get more information and listen to the full video session from Phil Pallen! To view all sessions from the January 15, 2021, Social Media Virtual Summit check out our Agenda Page. See you at our next live event!

6 tips to up your ‘Gram game

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This guest post is by IFBC19 sponsor Heather Sawyer, Director of GCI Digital Marketing

At GCI, we’re passionate about providing the fastest technology available to some of the most remote corners of North America. We’re also passionate about tips and tricks that make technology great! As bloggers, you know by now there is an easy (and free) way to increase traffic to your blog. The key is getting your content on the platforms people are already spending time on. With over one billion active users, it’s no secret people are spending time on Instagram, so if it isn’t already part of your game plan to increase your website traffic, it should be. People likely want to discover your blog, they just don’t know it, yet! A strong Instagram game will show them just what they’ve been missing. By engaging with your audience online, you’ll build a community and create lasting relationships, which will lead to new opportunities.

Here are a few tips to take your Instagram page to the next level, courtesy of #AlaskaBornandRaised GCI.

 

  • Create consistent content.

Whether you’re creating a new page for your brand or just trying to refresh your feed, pay attention to the look and feel of your content. Make a point to decide on a consistent aesthetic. This could mean using the same filter on every image or only posting photographs taken from specific angles.

Having a predetermined aesthetic will make your page especially nice to look at. Your followers will begin to recognize content you post by the images alone without even looking at your handle. It will also help to streamline your creative process which will allow you to turn around content at a faster rate – very important in the fast-paced world of social media.

  • Get tagging, it’s important.

Take time to learn and understand what different forms of tags (hashtags, location tags and in-photo tags) are used for and how other people and brands in your network are using them.

Identify a handful of hashtags that apply to your content and post the most relevant 3-5 tags with every piece of content to reach people who aren’t already following you. In addition to following users, people can follow specific hashtags. This means posts shared with tags that people follow will pop up in their feed, even if they’re not already following you, the OP (that’s original poster for anyone who doesn’t speak Instagram yet).

To extend the reach of each post and make it easy for people to discover your content, it’s also beneficial to tag your location and any other brands that have items featured in your content. If your goal is to work with these brands, showing them a little love will have the added bonus of showing them you are a genuine user of their products, and not just another sponsor-hungry influencer.

  • You’ve got to be social!

It seems obvious, but this is one of the most overlooked points by people and brands trying to grow their social media presence. Tap into the food blogger community and engage with posts from other accounts.

When you come across something you like, do more than just “like” it, leave a comment! Thoughtful comments and insightful questions can go a long way, and really help build a community.

  • Go beyond the feed.

Don’t be afraid to venture beyond the main feed! Instagram stories, Instagram live and IGTV are great ways to find accounts to engage with and great ways for people to find you. Instagram stories and Instagram live also provide a tremendous opportunity to get real-time feedback from your audience on how your content is being received.

  • Mind your analytics.

Be mindful of your insights. Instagram provides a great set of tools within the application for understanding your audience’s habits. Not sure what time of the day to post a picture? Check out insights to see when past posts performed best. Want to know where your followers are based? Insights has the answer. Be sure to conduct A/B tests, such as varying the time of day you post or the hashtags you post with, to make sure you’re getting the most engagement.

  • Have fun.

Maintaining an Instagram page can feel like work, but it’s important to have fun! Your followers will be able to tell if you aren’t being genuine. If you’re not getting any pleasure from making connections and building a community with like-minded individuals, well then, it might be time to go back to the drawing board.

Remember, there’s no fool-proof way to master social media, but putting these tips to practice will help you get started and figure out what works for your brand.

10 Reasons Alaska Seafood Promotes a Healthy Lifestyle

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This guest post is by IFBC19 sponsor Alaska Seafood Marketing Institute

Whether you’re an avid pescatarian or you’re looking for delicious ways to get the vitamins and minerals your body needs, Alaska seafood has a lot to offer. Alaska seafood is a key source of marine omega-3 fatty acids (DHA and EPA) which are essential for our bodies to promote heart health, suppress inflammatory responses, improve blood flow and participate in brain function. Alaska seafood is also naturally high in many essential vitamins and minerals including vitamins E, A, D and B12. Alaska seafood provides a complete, high-quality protein keeping muscles and bones strong and healthy.

What’s not to love? Here are 10 ways Alaska seafood can improve your wellbeing.

  1. Be Brainy

Alaska seafood contains vitamin B12, which protects brain cells and prevents memory loss. Omega-3s from seafood give your brain a mental edge. They are linked to sharper brain function, cognition and memory. You may lower your risk of developing Alzheimer’s disease, dementia, and possibly Parkinson’s disease.

Alaska King Crab contains 9.8 micrograms of vitamin B12 in each serving. What a tasty way to get a brain boost! We recommend this Alaska King Crab Avocado Toast by author and blogger Maya Wilson of Alaska From Scratch.

  1. Eyes like a Hawk

Keeping your eyes in good working order is a must and Alaska seafood is where it’s at. Many types of Alaska seafood are high in vitamins A and D, which help improve vision and prevent age-related macular degeneration.

Alaska sockeye salmon contains 50 mcg of vitamin A and 14 mcg of vitamin D. Stay eagle-eyed and try our Grilled Alaska Sockeye Salmon with Compound Butter recipe.

  1. Skin that Glows

Radiant, elastic skin is more attainable than you think! Fatty fish, such as salmon and herring, are high in omega-3s, which help keep your skin supple and moisturized. Alaska King salmon contains a whopping 1,476 mg of omega-3s in every serving!

Hop on the Instant Pot train by trying our Instant Pot Wild Alaska Salmon with Peanut Sauce recipe. Your skin will thank you!

  1. Be True to Your Heart

The American Heart Association recommends eating two servings of fish a week to maintain heart health. Consuming omega-3s can help prevent blood clots, heart attacks and strokes. Alaska sablefish is chock full of omega-3s — 1,543 mg per serving! Keep your ticker ticking and try our mouthwatering recipe for Miso Glazed Alaska Sablefish with Asian Cucumber Salad.

  1. A Joint Effort

If you haven’t figured it out already, omega-3 fatty acids are like superheroes for your body. Add joint health to their list of benefits. Consuming omega-3s can help reduce joint tenderness and stiffness and also keep the effects of rheumatoid arthritis at bay.

Canned Alaska pink salmon contains 914-1,403 mg of omega-3s per serving. It’s also easy to find at most grocery stores. Spice it up and give your joints some love with our Cajun Style Alaska Salmon and Corn Cakes recipe.

  1. First Line of Defense

A strong immune system is what keeps your body safe from disease-causing microorganisms. Vitamin E is a great way to maintain a healthy immune system. Alaska rockfish contains 12% of the recommended daily value of vitamin E. So the next time you’re cheering for your team’s defensive line, snack on our Wild Alaska Rockfish Nachos.

  1. Alaska Seafood – It Does a Body Good

Active bodies need protein to support athletic performance and recovery. The Office of Disease Prevention and Health Promotion’s most recent Dietary Guidelines for Americans suggests “incorporating seafood as the protein foods choice in meals twice per week in place of meat, poultry, or eggs.” Well, good news! Alaska seafood is a wonderful source of protein.

Alaska halibut contains 20 grams of protein in every serving. Our Pan Seared Alaska Halibut Steaks with Cherry Tomatoes and Basil is healthy and packed with flavor!

  1. Trust Your Gut

A healthy gut is the key to a healthy body. Bring in our superstars, omega-3s! A recent study shows omega-3 fatty acids may improve the biodiversity of the gut. Fermented foods are also great for your gut, so try our Korean Miso-Cured Alaska Salmon with Fresh Cucumber Asian Pear Kimchi and get your microbiome moving!

  1. Healthy Mom, Healthy Baby

If you are a seafood lover and happen to be pregnant, good news! Consuming omega-3s during pregnancy is not only good for the mother, but they could have beneficial effects on a child’s eye and hand coordination.

Both salmon and pollock contain low levels of mercury and are safe for women to eat 2-3 times a week during pregnancy. We recommend trying our Wild Alaska Pollock Coconut Curry with Cucumber Yogurt Sauce.

  1. Make No Bones About It

Protein, vitamin D and omega-3s are all found in Alaska seafood and keep your bones strong by absorbing key nutrients to maintain bone density. Alaska sockeye salmon is a triple threat – high in protein levels, vitamin D and omega-3s. Stay strong and make the most of your leftover sockeye with these delicious Alaska Salmon Cakes with Spicy Turmeric Garlic.

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