International Food Blogger Conference

3 Ways to Maximize Your Time on Pinterest – Recap

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The IFBC21 Social Media Virtual Summit took place on January 15, 2021. Our highest-rated session was with Pinterest expert Nadalie Bardo which received a score of 4.6/5. Read on to learn how to maximize your time on Pinterest. *This is a summary of her talk. You can view the full video session by registering now.*

Let’s get into it!

1. Switch to seasonal content and pin 45 days before the holiday starts!

  • Winter (December – February)
  • Spring (March-May)
  • Summer (June – August)
  • Fall (September – Novemeber)

In order to maximize your time, you need to plan ahead. This includes switching to seasonal content and having pins up before the season or holiday even starts. We all want trendy and relevant content, but how do we know what and when to post?

  • Check out the following resources:
    • Pinterest Trends
    • Pinterest 100
    • Pinterest Predicts
    • Google Trends
    • Analytics (Pinterest, Google, and Tailwind)

2. Fresh pins vs. Repins

Fresh pins don’t necessarily take more time. Nadalie recommends using a pin template and switching to video pins instead of repining old posts to new boards. Use Canva to change out the type and photos but keep the same content, then pin again.

  • How do you get more time to create new posts? STOP doing the following:
    • Repining to group boards
    • Worrying about repins
    • Wasting time in Facebook groups
    • Worry about tracking pins
    • Using Tailwind Smartloops
  • Now, what should you be doing? START with the following:
    • Pining mostly your pins
    • Designing multiple pins per post
    • Refreshing old pins
    • Making your pins “seasonal”
    • Testing and trying designs

3. Pining Intentionally vs Accidentally

Everyone debates scheduling pins vs manually pining, but it’s not about how you pin, it’s about why.

  • Figure out the following:
    • What time of the week is best to pin? (Check Google Analytics)
    • What time of the day is best to pin? (Check Google Analytics)
    • What is the best board to pin to? (Check Pinterest Analytics)
    • What is the best pin design? (Check Pinterest Business Hub)

 

For full examples and explanations, registering now to watch the entire session with Nadalie Bardo!

To view all sessions from the January 15, 2021, Social Media Virtual Summit check out our Agenda Page.

Join us at our next live event! More information can be found on the Virtual Event page.

How to overcome your fear and get into YouTube already! – Recap

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For the IFBC21 Social Media Virtual Summit on January 15, 2021, we had an informative session with YouTube expert Lorena Graeter from Green Healthy Cooking. Read on to learn specifics recording techniques to get you started on YouTube. *This is a summary of her talk. You can view the full video session by registering now.*

1. No one cares about you

We mean this in the nicest way possible! They care about themselves and what they will get out of the video. No one notices the little things that you notice. Immediately after the video, viewers will go about their day while you spend the entire day stressing about something no one noticed. Don’t let that happen! Have some confidence!

2. Techniques for recording video

  • Look directly into the lens and imagine someone you trust sitting on a little chair in the back on the lense (don’t look at yourself on the side view)
  • Take the recipe step by step if you feel overwhelmed having to record the entire thing. You can stop and start as many times as you want and edit.
  • Film your videos where ever you have the best natural lighting, even if it’s not in the kitchen. Natural light is the best, much better than cheap lights.
  • Experiment with different videos to see what your audience wants. Are they looking for a short concise video or long stories about you and the recipe? Find out and stick to that.
  • If you write out a script, write it in a conversational tone. Include things like, “Yeah!” or “Yumm!”
  • 3 Second Rule: People get bored if they view the same things for longer than three seconds. You can show the same ingredient, but change up the angle.

3. Recommended equipment

  • External microphone
  • Camera
  • Recorder
  • Tripod
  • C Stand

4. “Your first video on YouTube should be horrible!”

If you’re already proud of your nice, well-filmed video, you started too late. You’ve missed six months of practicing in front of the camera. The more you practice the better.

Register now to get more information and listen to the full video session from Lorena Graeter! To view all sessions from the January 15, 2021, Social Media Virtual Summit check out our Agenda Page. Registration for our next Website + SEO virtual summit is now open! Register Now.

Advanced Content Marketing for Bold Businesses – Recap

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For the IFBC21 Social Media Virtual Summit on January 15, 2021, we had the awesome brand guru Phil Pallen from Phil Pallen Collective join us to talk about how you and your business can stand out amongst all the competition. This is a summary of his talk. You can view the full video session by registering now.

1. 2021 is a new year. How should you approach it?

James Clear says “Every day, you should try and do something 1% better.” Why? Because it has a compounding effect. That means if you get 1% better each day for a year, you will be 37x better by the end. The trick is how. Phil says you don’t need more information to get better, you need a better strategy.

2. Be experimental.

There is no right or wrong on social media. Different strategies work for different people. “You won’t know what works until you experiment.” This doesn’t mean it will take a lot of work but it will take time. Phil also recommends not hiring outside help. For examples and case studies, register now for the full session.

3. Be consistent. 

A little reminder from Phil: Being consistent is important but it’s not more important than life. Create a balance. Prioritize your mental health.

  • Understand the algorithm and how to create content that is shown in front of more people.
    • Relationship: How well do you know each other? The better you connect directly with people more your content is shown to them.
    • Interest: What content interests your audience? The algorithm gives users content they are interested in.
    • Timeliness: How recent is your post? More recent posts are more likely to be seen.
  • How do you be consistent?
    • Recycle posts. You can turn a photo into a video, you can do a slide show of photos, update an old photo, use #throwbackthursday to repost, etc. Instagram posts don’t have a long life so reuse!
    • Encourage quick and easy engagement. Use Instagram stories or DM to make it easy. Check out Jenny Melrose’s session for more information on how to easily engage your audience in Instagram Stories.
    • Add hashtags and locations for your stories. Some people have access to these features, some don’t. Utilize them if you do.

4. Be intentional.

Phil uses Instagram in many of his examples but he’s not saying to only use Instagram in 2021 but be aware of your time. Realize where your time is best spent. Go on platforms where you can surround yourself with things that inspire you and make you better.

  • Create content that people will like.
    • Research keywords and trends.
  • Plan your content ahead of time.
    • Write it down. Create a template and plan it out for the week. It will help you experiment and stay consistent.

5. More information!

Register now to get more information and listen to the full video session from Phil Pallen! To view all sessions from the January 15, 2021, Social Media Virtual Summit check out our Agenda Page. See you at our next live event!

How to Use Instagram Stories to Attract an Engaged Audience – Recap

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For the IFBC21 Social Media Virtual Summit on January 15, 2021, we had the expert herself Jenny Melrose from JennyMelrose.com join us to talk about Instagram Stories and how to get real, qualified, consistent engagement. This is a summary of her talk. You can view the full video session by registering now.

1. So many platforms, so little time. So, first and foremost, why Instagram? 

Currently, Instagram has over 1 billion users. 79% of those users are between 18-44. Ask yourself, is this the audience you’re trying to reach? There is more to Instagram than the main feed. In fact, there are five different aspects that each present a large opportunity.

  • IGTV
  • Reels
  • Stories
  • Live
  • Feed

Are you looking to work with brands? In 2021, 63% of brands intend to increase their marketing budget in the next year. 79% of those brands consider Instagram an important part of their marketing campaign, this is higher than YouTube and Facebook. Brands are looking for micro-influencers because they realize engagement is key. So one great one to increase engagement is IG Stories.

2. Why Instagram Stories? Because it speeds up the connection. 

You need to ask yourself the following:

  • What makes you unique?
  • What’s your brand?
  • What makes you an expert?

By doing this you are on your way to creating an engaging story.

There is so much competition. How do you stand out among the millions of other influencers? Be authentic. This also means casual and making mistakes. Your main goal is to get into their DM’s. Why? It’s a more personal interaction. The IG algorithm will then also show more of your content to them in the future because they know you’ve interacted with them. How? You need to warm DM them. This means trying to get them to interact with you before you slide into the DMs. Try the following:

    • Polls
      • Ask and question with two options and if they respond positively, DM them more information.
      • Example question:
        • Have you seen my interview with ___ yet?
        • Do you prefer ketchup or mustard?
    • Questions
      • Use questions to get opinions. Answer the question on your story and DM them too. Build a connection.
    • Quizzes/ Multiple Choice
      • This is not used to get opinions, use polls for that. Use multiple-choice to ask questions like two truths and a lie. Then your audience can get to know you more and you can continue the conversation in DM.
    • Countdown Timer
      • Use this to inform people of a new blog post, or product coming out.
      • A timer increases a sense of urgency.
      • People can get reminders.
      • You can also use a timer and couple it with polls for increased engagement.
    • Sound! Let’s talk about it.
      • 75% of users watch Instagram with their sound off.
      • This doesn’t mean you shouldn’t use it. Instead, also include text in the story of what you said or tell people through text to turn their sound on.

3. Here is your homework for today from Jenny.

Post 3 stories utilizing three of the above features. Tag @jenny_melrose and @foodbloggerconferece so we can see and give feedback.

4. This is just the start.

Register now to get more information and listen to the full video session from Jenny Melrose! To view all sessions from the January 15, 2021, Social Media Virtual Summit check out our Agenda Page. See you at our next live event!

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