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First IFBC Speakers Announced

March 13, 2020 by Allan

We are pleased to announce the first six speakers for the 2020 International Food Blogger Conference.

These first six speakers are the work of months of scouring the food blogger web for speakers who are doing great things and have a story to share. We are specifically focused on new, niche ideas that are not necessarily what you are already doing at home.

Gail Barnes | Food Scientist
Gail Barnes, Ph.D., is a food scientist who has consulted with companies worldwide on food trends, innovation and product and packaging sustainability. She has a global knowledge of consumer trends and liquid dairy and packaging industries across the value chain. She is Founder of the Global Dairy Innovation Networking Group on Linkedin, a private group which now has more than 20,000 members. Gail is also involved with philanthropic activities including working with nonprofit organizations to source funders for resource development and the execution of sustainability projects as well as working with charities on specific causes. She has helped secure donations in excess of $2,500,000.

Kathy Hester | Healthy Slow Cooking

Kathy Hester is a food blogger, recipe developer, food photographer, and author of 11 cookbooks. She’s sold over 150,000 books to date and does cookbook PR on the side. In addition to her blog Healthy Slow Cooking, Kathy runs the Plant Based Instapot and talks about online PR and video at https://kathyhester.com. Kathy started doing live Facebook videos a few years ago and noticed it forged a strong connection with her audience. She took those skills and started doing live online cooking classes that sell five figures a year, in addition to working with brands on live social media video. Kathy is passionate about making healthy eating accessible and delicious. Her recipes are plant based and vegan, plus she can help you with your dietary restrictions or allergies with recipe alternatives.

Cynthia Nims | Culinary Consultant

Cynthia Nims is an author and culinary consultant who holds the Grand Diplôme d’Etudes Culinaires from La Varenne cooking school in France. She assisted La Varenne owner Anne Willan with numerous cookbooks, and has since written, edited and/or contributed to over 30 books. Her latest, Oysters and Crab, was released in 2016, with other titles including Salty Snacks and the Rover’s cookbook with chef Thierry Rautureau. Previously editor of Simply Seafood magazine and food editor of Seattle Magazine, she has since been a contributor to Alaska Beyond, Cooking Light, Coastal Living and other magazines. She is an active member of the International Association of Culinary Professionals and Les Dames d’Escoffier Seattle, having served as president of both those organizations.

Elizabeth Smith | Napa Valley Register

Elizabeth is a contributing writer to the Napa Valley Register with a focus on restaurant profiles, healthy dining choices, food and wine pairing, and food and wine tourism. She also serves as the Professional Wine Tutor for the Master’s Degree in Wine Management; Bachelor’s Degree Concentration in Advanced Wine, Beverage, and Hospitality; and Associate’s Degree wine courses at The Culinary Institute of America at Greystone in the Napa Valley. Elizabeth is a newsletter copywriter for MonthlyClubs.com and has written articles for American Winery Guide, Wine Industry Network (WIN) Advisor, The SOMM Journal online edition, and Snooth. She won the 2017 Born Digital Wine Award for Best Tourism Content with a Focus on Wine for her piece entitled, “Lodi: Beyond the Zinfandel.”

Johanna Voss | johanna b. voss Agency

The johanna b. voss Agency does female influencer management for women in the health, beauty, wellness, food, finance, travel, technology, consumer good, parenting and fashion industry. Johanna, as proprietor, helps personal brands, entrepreneurs, influencers, brand ambassadors and speakers expand their reach and impact (while staying sane in the process). She has been working at this since 2001. Her talent for strategy took hold when she worked as a Field Director on two presidential campaigns. Johanna has also been a professional question-asker and perpetual problem solver for voices such as Kate Northrup, Viva Fifty, Hispana Global, Muy Bueno Cooking, Broke Millennial, and Brown Sugar and Vanilla to name a few.

Evelyn Williams | Eat Out at Home

Chef Evelyn Williams is a Culinary Consultant who is on a mission to make healthy food fun! Through her career, Chef Evelyn has worked as a personal chef, caterer, cooking school manager, culinary instructor, resident chef, executive chef, pastry chef, food blogger, and brand ambassador. She has assisted various celebrity chefs such as Oprah’s Private Chef Art Smith, Martin Yan of Yan Can Cook, Food Network’s Guy Fieri, and The Chew’s Mario Batali. Evelyn has also cooked for Grammy Award Winner Sheryl Crow, Food Network’s Giada DeLaurentis, Author & Pastor Sarah Jakes Roberts, and New York Times Best-Selling Author, Movie Producer and Mega-Church Pastor Bishop T.D. Jakes. Evelyn is also the author of the book “A Fabulous Year in Food: 52 Delicious Ways to Connect with Family and Friends”, the host of the Eat Out at Home Podcast and the creator of several web-based video series.

Filed Under: News Tagged With: Speakers

2020 Call for Speakers

January 22, 2020 by Allan

It’s that time of year! We are opening up our Call for Speakers for the 2020 International Food Bloggers Conference, which is being held in El Paso, TX on Nov. 12-15. 

As we shared earlier this year, we’ve made a few changes to the way we are putting our content plan together (including bringing Raj on as Content Manager!) Another thing we are doing differently this year – pulling content suggestions from IFBC Alumni. We’ve already taken a poll to discern which topics you are interested in learning about, and more importantly which topics you feel are most relevant in the food blogging landscape today. 

While we are not limiting our sessions to this list, we are certainly using it to direct the conference topics  outline:

  • Food Photography
  • Food Styling
  • Videography on a Budget
  • Reaching out to Potential Sponsors
  • Negotiating Sponsored Posts
  • PR for Food Bloggers
  • Creating a Media Kit
  • Diversifying Your Revenue Streams
  • Travel and Food Writing 
  • Building and Email Marketing Strategy
  • Advanced Search Engine Optimization
  • Instagram Growth Strategies
  • Using Google Analytics to Plan Editorial Content
  • Creating Digital Products and Courses
  • Food Industry Trends
  • Consulting as a Food Blogger
  • Advanced Pinterest
  • Recipe Writing Tips & Tricks

If you have a workshop or presentation idea that fits into one of the above categories, or even if you have something in mind you feel would benefit our attendees that might be outside the box, please apply online via our Call for Speakers form. Submission deadline is February 5. 

Selected speakers will receive a complimentary registration to the conference, but must pay their own travel and hotel costs.

Filed Under: News Tagged With: Call for Content, Call for Speakers, Content, IFBC, IFBC20, Speakers

Raj from Pink Chai Living Joins IFBC20 to Manage Content

December 3, 2019 by Allan

Raj headshot

Earlier this year, we here at the IFBC promised to provide you, our attendees, with better content at IFBC20 and we’re happy to announce we’ve hired one of you to help us fulfill that promise!  Please join us in welcoming Raj Thandhi from Pink Chai Living!

Raj spoke at IFBC19 in Juneau about Successfully Representing Brands Without Being a Star Food Blogger and she’s excited to bring her blogger expertise to El Paso as your Content Manager!

Raj has been blogging at Pink Chai Living for 9 years where she blogs about all things lifestyle – including food! – and is the founder and creative director of Pink Chai Media, a visual content creation studio and digital marketing agency in Surrey, British Columbia.  Raj found her love for food and cooking as a young mom and has continued to explore the culinary world.  She is always pursuing different ways to represent both her Indian heritage and her Canadian roots.  Her recipe for tandoori turkey was recently featured in the Washington Post.

Alumni, be on the lookout for a survey in the coming days asking what you want to hear and learn about at #IFBC20.  Raj will then take those results and find expert speakers on those very topics.  Your input will be key in making IFBC20 successful for your needs!

Not yet registered for IFBC20?  Do so here before the end of December (you’ll save some $$) to see, hear and meet first hand who Raj has selected for your IFBC20 education!

Welcome Raj!

Filed Under: News Tagged With: Content, El Paso, IFBC, IFBC20, Pink Chai Living, Raj Thandhi, Speakers

IFBC19 Content & Speakers Announced

January 11, 2019 by Allan

The Agenda and Speakers pages for IFBC19 have been updated with current content.

This is not entirely complete. We still have our keynote speaker to announce (she has been confirmed!), half a dozen other speakers to finalize, and room for several sponsored content sessions. (If you are interested in sponsoring the IFBC, contact sponsor@zephyrconferences.com.

A few highlights from this year’s content and speakers:

Advanced Content: You will see on the Agenda we have quite a few sessions labeled as Advanced. If you are not advanced, don’t worry – there is still plenty of content for you too.

Small Group Discussions: We have allocated two hours for small group discussions, in which you can wander in and out of conversations on Technology, Food Writing, Social Media, Making Money, and All Things Blogging. These are designed to be two-way discussions, each led by an expert in the subject matter, so perfect for getting your questions answered.

Breakout Sessions: We have six different breakout sessions on topics ranging from Instagram to Self Publishing, from rapidly growing your page views to representing brands.

International Food Blogging: With the help of the Alaska Seafood Marketing Institute we are flying in five bloggers from four European countries and China. It should be fascinating to hear what is similar and different in their countries.

Lightning Talks: We will repeat the wildly successful Lightning Talks from last year, in which ten attendees will each have five minutes to expound on a subject. The call for volunteers will go out to registered attendees 45 days prior to the conference.

Food Writing: We have professional writers from USA Today and the Associated Press providing their viewpoint on food writing. Often food influencers forget about the writing but it is still so important!

 

If you have not signed up yet, please consider registering today!

Filed Under: News Tagged With: Content, IFBC19, Speakers

#IFBC18 Agenda News

March 26, 2018 by Kristy Wenz

IFBC18 is only five months away and we are getting very excited to head down to New Orleans!

Did you know, not only is the great city of New Orleans celebrating its tricentennial, it has also been ranked by more than 25 publications nationwide as one of the top places to visit in 2018, including The New York Times, Thrillist, Associated Press and Travel + Leisure.  This is not the IFBC you want to miss – after all, what could be better than great food, friends, blog talk, music, and all with the backdrop of the Big Easy! Not to mention we’re kicking it all off this year with a pub crawl in the French Quarter!

Photo courtesy of Visit New Orleans, by Paul Broussard

As for some of that blog talk, we’re pleased to announce that Moolah Marketing’s Rachel Miller and Stefani Pollack from The Cupcake Project, will be joining us to present two highly informative sessions to help us all further maximize the visibility of our brands and blogs. Rachel, a serial online entrepreneur is going to walk us through the ins and outs of Facebook – which we all know are changing almost daily! She’ll share tips and tricks to help you instantly start building your audience and maximizing your exposure. And Stefani will be teaching us all how to grow our Instagram followers (she adds 500 to 1,000 new followers a day on her account!), while also sharing how we can use the platform to supplement our blogs and even make some money!

We’re also pleased to announce an exciting Blogger/Industry Professional Panel which will feature both bloggers and professional marketers sharing best practices for everything from analytics and SEO, to pitching brands and public relations. In addition, we’re also planning to host several, small-group workshops including an introduction to Food Blogging for beginners and a writing workshop geared toward all food bloggers and writers. Stay tuned for more details coming soon, as well as a call for volunteers to join the panel and lead the workshops.

In the meantime, you can stay in the know by bookmarking our official conference agenda and checking back regularly for updates. We hope to see you in New Orleans!

Filed Under: News Tagged With: IFBC18, Speakers

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